“Youth Ambassador Against Internet Piracy” Scheme

“Youth Ambassador Against Internet Piracy” Scheme

Youth Ambassador Against Internet Piracy Scheme (YAS), implemented by the Customs and local copyright industry in 2006, enables local youngsters to have direct participation in fighting internet piracy and allows them to cultivate the sense of respecting others' Intellectual Property Rights (IPR) at a young age. YAS has hitherto recruited 13 local youth uniform organizations and their 250,000 members to form a strong alliance.